一、不同珠宝的色温选择
- 钻石:5000-6000K冷白光,突出火彩和闪烁
- 黄金:2700-3000K暖白光,增强金色光泽
- 翡翠:4000-4500K自然白光,还原翠绿色泽
- 银饰:4000-5000K,保持冷调金属感
- 彩色宝石:4500-5000K,平衡色彩还原
二、射灯参数选择
- 功率:柜台射灯3-7W,展柜顶部10-20W
- 光束角:15°-24°窄光束,突出单品
- 显色指数:Ra≥95,珠宝行业最高要求
- 防眩:选深杯防眩款式,UGR<16
三、布光方案
以50㎡珠宝店为例:
- 基础照明:LED筒灯3000K,150lx
- 柜台照明:3W微型射灯,间距40-50cm
- 展柜照明:7W轨道射灯,每米2-3个
- 橱窗照明:15W射灯,照度比店内高2-3倍
四、金鹊珠宝项目案例
安喜曼照明为金鹊珠宝打造的照明方案:
- 店面面积:120㎡
- 使用灯具:LED轨道射灯42盏+嵌入式筒灯18盏
- 色温方案:黄金区3000K,钻石区5500K
- 显色指数:Ra≥95
- 改造效果:客流量提升15%,成交率提升10%
FAQ
Q:珠宝店灯光太亮会不会影响珠宝?
A:LED无紫外线和红外线,不会损伤珠宝。但避免长时间直射有机宝石(珍珠、珊瑚等)。
Q:珠宝柜台射灯多少瓦合适?
A:柜台内3-5W,展柜顶部7-10W,橱窗15-20W。
1. Color Temperature by Jewelry Type
- Diamonds: 5000-6000K cool white, enhancing fire and brilliance
- Gold: 2700-3000K warm white, enhancing golden luster
- Jade: 4000-4500K natural white, restoring verdant green tones
- Silver: 4000-5000K, maintaining cool metallic feel
- Colored gemstones: 4500-5000K, balanced color rendering
2. Spotlight Parameters
- Power: Counter spotlights 3-7W, showcase top 10-20W
- Beam angle: 15°-24° narrow beam, highlighting individual pieces
- CRI: Ra≥95, highest requirement in jewelry industry
- Anti-glare: Deep cup design, UGR<16
3. Lighting Layout
Example: 50㎡ jewelry store:
- Ambient: LED downlights 3000K, 150lx
- Counter: 3W mini spotlights, 40-50cm spacing
- Showcase: 7W track spotlights, 2-3 per meter
- Window: 15W spotlights, 2-3× store illuminance
4. Jinqu Jewelry Case Study
ANXIMAN's lighting solution for Jinqu Jewelry:
- Store area: 120㎡
- Fixtures: 42 LED track spotlights + 18 recessed downlights
- Color temperature: Gold area 3000K, diamond area 5500K
- CRI: Ra≥95
- Results: Foot traffic +15%, conversion rate +10%
FAQ
Q: Does bright lighting damage jewelry?
A: LEDs have no UV or IR, so they won't damage jewelry. Avoid prolonged direct exposure of organic gems (pearls, coral).
Q: What wattage for jewelry counter spotlights?
A: Inside counter 3-5W, showcase top 7-10W, window 15-20W.